As the digital age is growing rapidly especially using mobile technology, digital marketing is therefore hugely important. SNwebs understands it’s important to have a cohesive approach to digital marketing. This is to ensure the advancement of your product/services/organization across the various digital channels. Search engine optimisation, in conjunction with keyword research and link building tactics can add significant value to any business. Ideally SNwebs recommend that this would be integrated with your website. Furthermore it is vital that content is targeted and updated through content management system. This will facilitate better search engine optimisation and ultimately help grow your business.

Your website is your window to the world and therefore its role and importance is significant in addition we would advocate that a strategic approach is to web development. The best way to do this is by pulling yourself in your customer’s shoes. Therefore develop a site that is easy to navigate and has good functionality. This is to ensure that potential customer stay and your website longer.

We recommend that you map out what you want your website to achieve. Also understand what role it plays in your sales cycle as this will determine the functionality you need. This also needs to be integrated with social media and the latest technological advances. By doing so, your website will remain current and equally effective search engine optimisation will drive traffic to your site.

SNwebs can save companies falling into the many pitfalls associated with building a new or upgrading an existing website. On too many occasion functionality of a website is compromised in favour of design. At SNwebs we don’t believe either should be compromised. Therefore understanding what is meant by functionality is imperative. In addition, you will want to make it easy for your customer to native your website so they engage with it.